Every year is a great year to decide to build your personal brand online, and this year is even better because we have ChatGPT to help. The power of personal branding online is not a new idea, and many professionals who have branded themselves correctly have attracted investments, increased their customer base, and gained media exposure. Tens of thousands of dollars flow towards popular YouTubers and strong LinkedIn profiles. If your personal branding is still neglected and a bit sad, don’t worry. It can change in an instant. Just decide to start, and the following 6 guidelines will help you get started.
The guidelines are in English since at this stage both ChatGPT and Google Bard are not proficient in Hebrew. You can take the answer to Google Translate, translate it into Hebrew, and make slight improvements where needed.
1. Define Your Personal Brand
This guideline will help you refine your unique value proposition. This is where you describe who you are and what you do.
Here is the guideline (prompt):
“I describe myself as a [your professional role] and I help [specific target audience] achieve [main outcomes you help your audience achieve.] What are the key elements that define my personal brand and make me unique?”
2. Craft Your Brand Story
People connect with stories. A well-written story, with a captivating beginning, intriguing middle, and emotional end, will help create engagement and connect with the audience.
Here is the prompt for writing the story. Fill in the blanks to your story:
“Throughout my business journey I have faced these challenges [summarize any challenges you have overcome.] Given this information, what is the compelling story behind my personal brand? How can I craft a brand narrative that engages and resonates with my target audience?”
3. Choose the Right Platform
We live in a world of multiple platforms that are constantly evolving. It is not advisable to waste energy in several directions, especially not at the beginning. Let’s start with one platform, and then we can easily transition to other platforms with the audience. The ChatGPT guideline will help us choose the right platform based on the audience and business goals.
Here is the prompt:
“Which online platforms are most relevant to my personal brand and target audience? Recommend in order of where my target audience are most likely to be. How can I establish a strong online presence on these platforms?”
4. Content Strategy for Building Expertise
Now that you have your value proposition, a connecting story, and know the platform where you are going to break through, it’s time to check with ChatGPT what type of content you should share to build expertise.
Use this guideline to get suggestions and ideas:
“What valuable content can I curate and share with my audience to establish myself as an expert in my field? How can I consistently provide value and showcase my expertise?”
5. Engage with Your Audience
Social media sharing is one part. To build the brand, you also need to be engaged and maintain a connection with the audience and potential audience. It’s essential to engage in chat to get ideas.
Here is the prompt:
“Using [the main social media platform you’ll focus on], how can I actively engage with my audience to foster meaningful connections? What specific strategies can I use to encourage interaction and conversation? Create an action plan of 3 things I should do every day.”
6. A Picture is Worth a Thousand Words
Always true. One suitable image creates a whole story in a second. It’s time to find yours. Use this guideline to get guidance for an image that serves your brand from ChatGPT, and then use it in midjourney or clipdrop to get your image.
“How can I develop a visual brand identity that aligns with my personal brand? What elements and design choices can I use to create a cohesive and memorable image?” Use the resulting recommendation to brief a designer or AI graphic design tool accordingly.
In Conclusion
Are you ready to build and break through with your brand online? The best time is now, especially with ChatGPT here to help. And remember, the most important thing is to start; with time, you will grow and improve.
