AI automation is already impacting sales and marketing and it seems it will continue to do so. A study by Harvard Business Review found that companies using artificial intelligence for sales and marketing can increase their leads by over 50%, reduce call time by 60-70%, and cut costs by 40-60%. Considering these numbers, it is clear that businesses looking to improve their bottom line need to start learning how to integrate AI into their company. How to get started, a few examples:
Integrating AI to Improve Sales
Email Marketing – We’re not telling you anything new when we say Email Marketing is an excellent channel for increasing sales. But sending hundreds or even thousands of emails and tracking their responses can be overwhelming. With AI solutions like Levity, email responses are monitored, categorized, and customized as you wish. Eliminating the need for manual monitoring of responses, marking emails, and creating segmentation frees up time for you to focus more on strategy and less on technical work. A good example can be seen in the success story of artificial intelligence in sales at Incendium, a B2B growth consulting company.
Demand Prediction – Artificial intelligence enables the creation of automatic and accurate sales forecasts based on all customer interactions and historical sales results. This way, you can offer customers what suits them and increase conversion rates.
Lead Management – AI assists in lead scoring and quality assessment. Artificial intelligence tools help salespeople prioritize customers based on their likelihood to convert. With AI, the algorithm can rank opportunities or referrals in the pipeline based on their chances of successful closure by using historical customer information, social media advertisements, and sales interaction history with the customer.
Integrating AI to Improve Marketing
As marketing managers, you know that finding a balance between operational efficiency and customer experience is key. One of the best ways to streamline both is by implementing smart technological solutions.
Here are some good ways to do this:
Market Research – Don’t let customer feedback and other responses go to waste. AI tools analyze data quickly, save the need for manual tagging, and present insights based on real data.
Competitor Analysis – Instead of spending hours scrolling through competitors’ ads, posts, and tweets, use artificial intelligence to categorize activities by topics and display trends.
Image Recognition – With Computer Vision, computers and systems can derive meaning from images, videos, and other visual elements. As marketing managers, you can use this to analyze the millions of images published daily on social media sites to gain insights on how and where products or services are being used. You can also measure brand awareness in new ways.
Search Engine Optimization (SEO) Optimization – In search engine optimization, the term “search volume” informs us how many people are searching for specific terms and phrases while looking for items or services. Machine learning algorithms are now used to better understand the intent behind search terms, as well as the nature of searches. Another option is to analyze competitors’ SEO tactics to identify gaps or leverage keywords that competitors are not using.
AI is here and allows us to automate tasks and free up time for more tactics and strategy. You can start using artificial intelligence today to improve your sales and marketing.
And we’re here to keep you updated. Yes, the world of AI never rests. Every day there are more tools, news, and updates that can be tools for you to make another leap in your productivity. Don’t fall behind, join the 5,000+ who receive updates and tips straight to their email >>
