We decided to explore how a day in the life of a digital marketing manager can truly be more efficient with the addition of some AI, and what are the 3 areas in which AI tools will make the greatest contribution to improving and streamlining work processes? Here’s what we found: **Don’t worry, the tools don’t replace people but rather help improve capabilities and efficiency :)**
### 3 Areas Where AI Tools Will Make the Greatest Contribution to Marketing Managers
1. **Automated Content Creation:** AI tools for creating automatic content can quickly generate quality content for campaigns, presentations, articles, and posts. You can brainstorm with the tool to get more ideas and wording suggestions. After understanding what you want to write, it’s important to work on the content and organize it to be precisely tailored to the target audience.
2. **Social Media Automation:** AI tools and automation for social media can help schedule posts and track campaign performance. This can maximize exposure and engagement while minimizing time spent managing accounts.
3. **AI-Based Chatbots:** Chatbots can help respond quickly to customer inquiries, freeing up time to focus on other tasks. This is an excellent tool to improve customer satisfaction and loyalty.
### 9 Tools for Process Optimization
#### 3 Content Creation Tools
– Quill: Quill is an AI-based content creation platform specializing in rapid production of high-quality content.
– Automated Insights: Automated Insights specializes in personalized content for target audiences.
– Narrative Science: Narrative Science specializes in personalized content tailored to the user’s brand.
#### 3 Social Media Automation Tools
Three tools for social media management that allow scheduling posts, tracking campaign performance, and analyzing data:
– Hootsuite: Best for managing multiple accounts and integrating with other popular platforms.
– Buffer: Best for automating post scheduling and content customization for various platforms, enabling convenient team collaboration.
– Sprout Social: Best for learning about audiences and analyzing them to increase engagement.
The main difference between the three tools is the variety of features and capabilities they offer. Hootsuite is best for managing multiple accounts, Buffer excels in post scheduling automation, and Sprout Social is best for measuring customer sentiment and increasing engagement.
### 3 AI-Based Chatbots
– Chatfuel: Easy to use and integrates with existing customer service systems.
– Botkit: A good option for those needing personality customization.
– Microsoft Bot Framework: User-friendly and integrates with existing customer service systems.
